The compact communication of information by means of moving images is currently very much in vogue. Whether on social media channels, websites, e-learning or presentations, a wide variety of content is provided as animations or videos for explanatory purposes. With the intention of catching the viewer’s attention and increasing the learning effect, “visual storytelling” is a proven method. A perfect interplay of dramaturgically structured content with didactic and graphic expertise sometimes creates an effective experience. This digital medium is ideally suited for the presentation of complex topics.
Visual Communication