Infographics - Pascal Glatzfelder - Visual Communication

Infographics represent information – such as facts and data – in a visually attractive and understandable way. Ideally, they tell a fascinating story and are eye-catching. It is knowledge transfer in the form of a visualization or even an animation, taking into account various aspects. Pointing out connections should both clarify the facts and stimulate thinking. Therefore, a correct and thus credible representation of complex things is all the more important. The term ‘Graphical Abstract’ appears specifically in science and is an infographic that presents the key message of the publication. In general, infographics enrich not only publications, but also media such as presentations, information boards or annual reports. Scientific, technical, medical, regulatory or other topics become more accessible thanks to infographics.

**Design Process:** Establishing visualizations means taking several aspects into consideration. Here’s a quick overview showing some important milestones.

woodpecker infographic showing anatomical skull structures preventing injuries during pecking. — **Woodpeckers:** Anatomical features to prevent brain injuries during pecking.

illustrative Regulation visualization by pascal glatzfelder — **Biathlon:** Quick Overview about discipline features. Visualization study of a set of rules.

lateral skull drawing with teeth roots of pedetes capensis by pascal glatzfelder — **The South African spring hare:** Anatomical predisposition of the tooth roots

Vector 2D animation of the kingfisher bird for ornithological identification purposes. — **Kingfisher:** Animated color features to differentiate between age and gender.

**Aabach Concept:** Module Archeology II – ZHdK, BA Scientific Visualization 2015
Ein Auftrag der Denkmalpflege & Kantonsarchäologie Zürich

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